A conclave titled ‘Basmati Rice No Compromise’ was organised under the aegis of the Food Safety and Standards Authority of India (FSSAI) on Friday as part of a public interest education and awareness initiative.
Abhinav Trikha, commissioner of Food Safety and Standards Authority of India for Punjab said it was important to set standards and ensure they are tested and are being met. The FSSAI has recently released regulations on identity standards for Basmati Rice to encourage balanced nutrition and enhance food safety awareness among consumers.
Ayush Gupta, Business Head, India Market of KRBL Limited and a Basmati Rice industry leader, said, “The FSSAI regulations will undoubtedly bolster consumer confidence in the authenticity and safety of our cherished Basmati rice, both within India and in the global arena. As the World’s No. 1 Basmati Rice Brand, we have always been committed to maintaining the integrity of the Basmati grain through compliance, and these regulations align perfectly with our mission to deliver the finest Basmati rice to consumers worldwide.”
This article has been republished from The Times of India