Himachal’s rare red rice ‘Paiza’ : The priceless treasure of Lavi fair

The Lavi Fair in Rampur Bushahr, Himachal Pradesh, has become a hub of activity with traders offering a variety of products. Among the most sought-after items this year is Paiza, a rare red rice from Rohru, priced at an astonishing ₹800 per kilogram. Despite its high cost, the rice has captured the attention of health enthusiasts and buyers seeking its exceptional qualities.

Lavi Fair: A Blend of Commerce and Culture

The bustling Lavi Fair is known for its vibrant stalls selling dry fruits, woolen garments, and spices. However, the Paiza red rice from Rohru has emerged as a unique highlight. Traders bringing this rice to the fair every year report consistent demand, with its nutritional value and scarcity driving its popularity.

Cultivation Process: A Labor of Love

According to Jatin, a resident of Rohru, Paiza rice is predominantly grown in the Chhohara belt of Chirgaon tehsil. Its cultivation is a meticulous process that begins with seed preparation, followed by planting in water-filled fields. Farmers rely on traditional, organic methods, avoiding chemical fertilizers in favor of natural manure and compost.

This rice is typically grown on sloping or barren lands, demanding significant time and effort. Harvesting is done manually, and the grains are sun-dried to maintain their quality. Low yields compared to other rice varieties make Paiza exceptionally rare and valuable.

The Price Tag Explained

The high price of Paiza rice is attributed to its limited production, organic farming methods, and labor-intensive cultivation process. Unlike conventional rice, every step of its production involves human effort, enhancing its quality and nutritional value.

A Nutritional Powerhouse

Renowned for its health benefits, Paiza red rice is a favorite among health-conscious consumers. Locals , highlight its low glycemic index, making it a great choice for diabetics. It is rich in fiber for improved digestion, antioxidants for better immunity, and essential minerals like iron, zinc, and magnesium, which help regulate blood pressure, strengthen bones, and provide energy

A Symbol of Heritage and Excellence

Beyond its nutritional value, Paiza rice represents Himachal Pradesh’s cultural heritage and agricultural traditions. Farmers continue to preserve ancient cultivation methods while navigating modern challenges.

The unique combination of health benefits, organic farming, and meticulous production makes Paiza rice a premium offering. It not only reflects the state’s agricultural pride but also offers consumers a wholesome blend of health and flavor, making it a cherished treasure from the hills.

This article has been republished from The Himachal Headlines